Press
Press kit
Everything you need to write about MV Experience. For interviews and review access, write to press@mvexperience.app.
Fact sheet
- Name
- MV Experience
- Developer
- Morin Innovation, Niort, France
- Founder
- Florent Morin
- Platforms
- Apple Vision Pro (visionOS 27 or later), iPhone (iOS 27 or later), iPad (iPadOS 27 or later), Mac (macOS 27 or later). One universal purchase.
- Category
- Photo & Video
- Price
- Free download. MV Experience Premium: yearly subscription, €199 in France (VAT included), $199 in the US (before tax). No free trial.
- Free plan
- Create and receive experiences. Received experiences always play in full; your own play their first minute.
- Languages
- English, French, German, Italian, Spanish, Brazilian Portuguese, Japanese, Korean, Simplified Chinese, Arabic
- Formats
- Apple Immersive Video, spatial and 3D, 180° and 360° (MP4 or MOV with metadata), flat
- Privacy
- No account, no server for your experiences. App Privacy: Data Not Collected.
- Status
- Public beta on TestFlight. App Store release: date to be announced.
- App Store
- id6824634109 (link at launch)
- Website
- mvexperience.app
- Press contact
- press@mvexperience.app
What it does
MV Experience turns an immersive film or a 360° or 180° video into an experience anyone can watch on Apple Vision Pro, and makes showing it easy: at trade shows, in stores, in museums, at home.
- One file per experience: videos, a picture and a description. Always encrypted, always signed with the author’s name. A password and an expiration date are optional.
- A session made for first-time viewers: a panel asks them to take their place and tap “I’m ready”, then they pick a video with a finger. Take Apple Vision Pro off for 30 seconds and it starts over for the next viewer.
- A remote on iPhone, iPad and Mac, device to device, nearby, with no Wi-Fi network to join.
- A Studio that makes an experience in minutes, with Apple Intelligence on device or by hand.
- Shared like any file: AirDrop, email, a website, a platform that sells digital files.
What it does not do
- Without a password, anyone with MV Experience can play a file. Encryption is not secrecy without one, and it is not DRM.
- The remote works nearby, device to device. Nothing goes through the Internet.
- No streaming. An experience plays from its file.
- On the free plan, your own experiences play their first minute. Received experiences always play in full.
- The signature proves which key signed the file and that nothing changed. A website can vouch for a key; it proves a domain, not a person.
Story ideas
The booth problem.
Immersive directors sell projects for shows and stores. Showing them to a queue of first-time Apple Vision Pro users is where it hurts. MV Experience was built around that moment.
Immersive, sold like a PDF.
Coaches, musicians and creators can sell an immersive program as one file, on the platforms where they already sell digital products.
No account, no server.
An app that collects no data, with sharing that works device to device.
Boilerplate
50 words
MV Experience turns immersive and 360° films into experiences anyone can watch on Apple Vision Pro. Each experience is one encrypted file, signed by its author. Sessions guide first-time viewers and start over for the next one. Free to download, for Apple Vision Pro, iPhone, iPad and Mac.
100 words
MV Experience, by Morin Innovation, turns an immersive film or a 360° video into an experience anyone can watch on Apple Vision Pro. An experience is one file: videos, a picture and a description, always encrypted and signed by its author, with an optional password. On Apple Vision Pro, a session guides first-time viewers and starts over for the next one. An iPhone, iPad or Mac nearby runs it, device to device, with no Wi-Fi network to join. A Studio, with optional on-device Apple Intelligence, makes experiences in minutes. Free to download, with a yearly Premium subscription for authors.
Founder
Short bio
Florent Morin is the founder of Morin Innovation, a software studio in Niort, France. He builds and leads products on Apple platforms as an independent CTO, with a focus on spatial computing and Apple Vision Pro.
Long bio
Florent Morin is the founder of Morin Innovation, a software studio in Niort, France, and an independent, long-term CTO on Apple platforms. He works on spatial computing systems for Apple Vision Pro, and is a member of the STUDIO·84 collective. For the immersive community he makes MV Converter, which turns 3D, 360° and HDR footage into Apple Immersive Video on the Mac, and MV Player, a player for spatial and immersive video. He built MV Experience over two years, watching directors show their work and listening to what got in the way.
Assets
App icon
- Download PNGPNG, 1024 × 1024, 37 KB
- Download SVGSVG, 2 KB
Do not change its shape or colors.
- Icon yellow
#FFC24A - Icon orange
#F0540A - Warm brown
#1A1411 - Stage black
#0B0908
Screenshots
App Store screenshots in English for Apple Vision Pro, iPhone, iPad and Mac (composed sets, ZIP per device).
App previews
The four App Store app previews in English with their posters, trimmed at 27 s like the site film (the store end card is left out).
-
Apple Vision Pro
MP4, 27 s, 3840 × 2160, 34.9 MB
-
Mac
MP4, 27 s, 1920 × 1080, 6.5 MB
-
iPad
MP4, 27 s, 1200 × 1600, 6.4 MB
-
iPhone
MP4, 27 s, 886 × 1920, 5.2 MB
Example library
Pictures from the example library (posters of the twelve examples).
Posters are 1280 px wide JPEG files.
Usage notes
- The example experiences and their authors are fictional.
- Apple product images: use Apple’s own, unaltered.
Contact
Interviews, review access, or anything else for coverage: press@mvexperience.app.
Questions about the app: support@mvexperience.app.